The grocery business operates on the thinnest of margins, leaving no room for waste. From wilted lettuce to bloated supply chains, revenue can vanish in a hurry.

LaneAxis is the most complete Virtual Freight Management tool available – eliminating waste along every step of the supply chain. Easy to integrate and use, LaneAxis gives grocers and shippers the power to control, track, automate, and accurately predict the outcome of every shipment. All documentation is digitally stored, and the platform makes it easy to build a trusted network of small and independent carriers.

Read on to see examples of how LaneAxis can dramatically simplify your process and boost your bottom line.


A regional grocery chain boasting a large “All Organic Fruit” section wants to feature your organic watermelon at several of its stores. They’d like three batches delivered to three different distribution centers within several hundred miles of each other. And they need it done in two days. It’s a true Just In Time request – with multiple stops involved. As Supply Manager for your watermelon farm, you have to make this happen.

Pre LaneAxis

You scramble to find a carrier who can pull off the tight turnaround at a reasonable rate. Even with the shipment finally in-transit, you stress over the multiple delivery points and tight time frames. Your buyer is calling you asking if the first drop-off delivery time is on schedule. Truth is, you don’t know. You tell the buyer to “sit tight” so you can call the trucking company. No answer there. So you sit tight yourself, wondering and waiting.

The LaneAxis Era

  • You log into LaneAxis and quickly find a qualified carrier in your preferred network to take the shipment.
  • You scan the interactive, real-time GPS map to track the driver location, and are instantly notified when pickup and delivery geofences are breached.
  • The LaneAxis LTR (Load To Ride) function allows for easy segmenting of single shipments and multiple dropoff points.

“So where’s my watermelon,” your buyer asks nervously.

“Your watermelons are 30 minutes out,” you explain calmly. “They’ll be there by 3:20. Your second dropoff is ahead of schedule.”


It’s 7 am Friday, the start of Labor Day weekend, and family fun is on the backburner. As regional supply manager for 10 grocery stores, your Labor Day seafood promotion is generating both social media excitement and real-world supply problems. You’ve contracted 10 reefers (one per store) from 3 small carriers to haul full truckloads of fresh-frozen salmon, shrimp, halibut, swordfish, and tuna from warehouses and DCs to your individual stores. Every shipment is scheduled to be completed by noon Friday. You are up against time and temperature – every load has specific temp requirements.

Pre LaneAxis

You receive verbal confirmation that six of the reefers have picked up their loads and are said to be on time. You cross your fingers. You have to call two separate dispatchers to find the status of the other four trucks. They’ll call and get back to you. You trust that all the loads will meet the temp requirements and are truly on time. You’ve received three Bills of Lading via fax, but nothing on the other seven. You receive a call that three more reefers have picked up their loads, but are running late. What about the tenth? That’s another call. You find out four shipments have reached their destinations, but two of the reefers don’t meet temp requirements. It’s gonna be a long day.

The LaneAxis Era

  • The LaneAxis app starts real-time GPS tracking two hours prior to pickup, so you can instantly see six of the reefers are on time, and you can track their progress on a map.
  • You’re soon notified when three other trucks enter their pickup geofences, and although running late, this allows you to adjust your delivery schedule accordingly.
  • The drivers of all nine reefers utilize the LaneAxis app to submit photos of signed Bills of Lading and reefer temperature confirmations.
  • What about the 10th missing truck? LaneAxis has already alerted the carrier, and another reefer has been dispatched for pickup.
  • All 10 shipments are on their way, tracked in real-time, with real-time data, on whatever device you choose.
  • 10 signed PODs soon hit your screen, all documentation is stored in a digital vault, and the seafood special is ready to hook your customers.